Research, and apply concepts with reference to historic precedents;
Analyse the impact of historical evolution on the design and applications of visible languages in contemporary society;
Present and visually communicate historical/contemporary information;
Research the impact of technological developments on the design and production of visible languages;
Through experimentation, develop imaginative concepts appropriate to project briefs; and
Synthesise knowledge and skills to thoughtfully design and develop symbol systems and letterforms/typefaces through progressive evaluation and refinement.